Visual Designer | Brand Identity & UX/UI Design
Visual Designer | Brand Identity & UX/UI Design
Utility billing/accounting software company SEDC recently embarked on a brand overhaul. The result? A new name and new visual identity.
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My Role: Lead UX/UI Designer
Meridian’s new UI/UX had to match their upgraded visual identity; bold and colorful with plenty of airy white space. Before jumping into hi-fi prototypes, I created 3 unique visual moodboards to help give stakeholders an idea of what the UI elements would look like in each direction.
A direction was quickly chosen and a UI kit with custom icons was created.