Visual Designer | Brand Identity & UX/UI Design
Visual Designer | Brand Identity & UX/UI Design
The software development agency, Codesmith Development, needed a visual rebranding that more succinctly represented their brand positioning as well as their evolving service lines.
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My Role: Lead VisID Designer and UX/UI Lead
Codesmith’s existing logo (below, left) was not serving their brand in it’s current state. It felt one-dimensional and reminiscent of a stop sign; something you don’t want in an industry where agility and momentum is everything.
In order to tackle this visual rebrand, I began the process by creating a set of three unique mood boards that had samplings of color palettes, typography, iconography, supporting design elements like patterns and shapes, as well as examples of logos I felt matched well with each particular board.
Once the stakeholders aligned on a moodboard, I began sketching shapes and playing with letterforms until I had three solid directions to present.
After some minor tweaking to the type treatment, option two was picked and I was given the green light to start the UX/UI elements for their marketing site.
(more screenshots to come)