Lisa Sills
Visual Designer | Brand Identity & UX/UI Design

Trove Branding

Brand Identity

A newly acquired software company was looking for a visual identity to match their key differentiator— innovative, high-tech, evolved and connected.

—

My Role: Lead Brand Identity Designer

trove-logo-animated.gif
Once aligned on the brand mood, a visual identity was created.

Once aligned on the brand mood, a visual identity was created.

I took the letters in Trove and deconstructed them into simple geometric shapes to reflect how Trove takes the complexity of shipping and carrying goods and refines it into a simplified process.

I took the letters in Trove and deconstructed them into simple geometric shapes to reflect how Trove takes the complexity of shipping and carrying goods and refines it into a simplified process.

trove-styleguide.png
trove-stationeryset.png
trove-truck.png