Trove Branding
A newly acquired software company was looking for a visual identity to match their key differentiator— innovative, high-tech, evolved and connected.
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My Role: Lead Brand Identity Designer
Once aligned on the brand mood, a visual identity was created.
I took the letters in Trove and deconstructed them into simple geometric shapes to reflect how Trove takes the complexity of shipping and carrying goods and refines it into a simplified process.
