AOFS Branding

As the name implies, AOFS is an Atlanta-based network of oral and facial surgeons. With offices all across Georgia and actively acquiring new practices, they needed a brand refresh to better align with their reputation— excellent patient care and a seamless experience.

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My Role: Lead Brand Identity Designer

This project began with a routine moodboard exercise to level-set on the intended brand tone. (Copy)

This project began with a routine moodboard exercise to level-set on the intended brand tone.

The direction chosen was all about a holistic experience and the seamless AOFS patient journey. (Copy)

The direction chosen was all about a holistic experience and the seamless AOFS patient journey.

The resulting mark was a series of infinity symbols that formed the shape of an O. This recognizable shape conveyed harmony and echoed common patient feedback— a seamless experience. (Copy)

The resulting mark was a series of infinity symbols that formed the shape of an O. This recognizable shape conveyed harmony and echoed common patient feedback— a seamless experience.

AOFS-logos.png
aofs-styleguide.png
AOFS-mug.png
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